Marketing attribution

Stop guessing which marketing works. Know.

Every dollar of revenue, traced to the ad, search, referral, or conversation that produced it — because your attribution is wired into your payment processor, not guessed from a pixel. One dashboard: where money comes from, where the business bleeds, what every channel actually returns.

Text us, get a quote → or email bryce@gullstack.com

01 · The problem

Your pixel is grading its own homework.

Ad platforms report their own success. Pixels lose people between devices, browsers, and privacy settings. And when the tracking breaks, nobody tells you — the reports just quietly fill with "direct" traffic. We've audited companies spending five figures a month where the ads were literally optimizing toward "someone loaded a page," because no conversion signal ever reached the platform.

How it usually works

Pixel guesswork

Follows clicks, loses people constantly
Ad platforms grade their own results
Unknowns hide inside "direct"
AI referrals invisible
Reports live in someone else's SaaS

How ours works

Revenue truth

Starts from every charge in your processor
Connects to one customer record, first touch onward
Unknowns labeled honestly, then shrunk
ChatGPT & AI search as a line item
Dashboard you own

02 · What you see

Revenue by source, from real charges.

yourbusiness.com/dashboard — revenue by source, this month

Google search$41,320

Repeat customers$30,610

Google Ads$18,270

Referrals$12,540

ChatGPT / AI$6,890

Unattributed$2,410

Sample data · your dashboard, your numbers

Behind each line: the customers, the campaigns, and the math — cost against revenue per channel, lifetime value by source, and who's going quiet before they churn. When something is genuinely unknowable, it says unattributed — and shrinking that line is part of the job. That honesty is what makes the rest of the report believable.

03 · Questions we get

Straight answers.

How is "100%" possible when pixels keep breaking?

Because we attribute revenue, not clicks. Pixels try to follow a person across the internet and lose them constantly. We start from the charge itself — every payment in your processor — and connect it to the customer record, which carries how that customer first arrived and every touch since. 100% of dollars get an origin story; when the honest answer is walk-in or word-of-mouth, it says that instead of guessing.

Is this software or a service?

Both: we build the attribution layer into your website, CRM, and payment processor, and we run it. You get a dashboard you own — not a SaaS seat that goes dark when you stop paying an agency.

Does it work with my existing processor?

It's built for Stripe first because Stripe is developer-friendly, but the pattern works on top of most processors and point-of-sale systems. We audit your stack before quoting, so the answer you get is specific to what you already run.

Can it see leads from ChatGPT and AI search?

Yes — AI assistants are a real referral channel now, and most analytics buckets them as "direct." We capture first-touch referrers, tag AI-origin visits, and ask leads directly as a backstop, so ChatGPT and Perplexity show up as line items in your source report. (Want to be recommended there too? That's our AI SEO practice.)