PPA Tour
Done$668K cutin software, plus about 5 roles not refilled. More coming.
- One marketing vein across PPA, MLP and pickleball.com
- Jackalope runs finance, sponsorship, travel and email
- The website updates itself
One system for your whole business. It pays for itself.
Websites are where we start, not where we stop. We put your marketing, customers, sales and staff in one place, cut the software you no longer need, and automate the steps your team repeats every day.
Run by Bryce Morgan and Josh Cohen: 17× revenue at Blip Billboards, then a $225M raise at Pickleball Inc. Who we are.
What it has done so far
- Software cut at the PPA TourPlus about 5 roles not refilled, October 2026
- $668K
- Written procedures we automateLow end to high end
- 40–80%
- Phone speed score, a homebuilder's siteOld WordPress site vs. our rebuild, Lighthouse
- 13 → 91
- Google rank for "professional pickleball"ppatour.com, Semrush US, Sept 2026
- #1
- Clients billed that we didn't save significant money
- 0
What does your business pay for software each year?Tap one. It opens a text to Bryce, and he'll tell you what we'd cut first.
Sites we built and run
What we do
Six things we build. Most clients need three or four.
Each one runs on the same engine, so they share one set of data. Nothing gets copied from one tool to another, and every tool we replace comes off your bill.
01
One source of truth
Marketing, ads, customer data and a true CRM in one place. The CRM updates itself from email, calls, forms and sales, so nobody types in what already happened.
→02
Know what will close
Every deal in the funnel gets a close percentage, built from recorded sales calls and how your real deals moved. The forecast stops being a guess.
03
Staffing and tracking
Who works where, open seats, schedules and hours, in one view. Plan the org chart, then watch it run.
04
05Cut the software
We list every tool you pay for, then retire each one our system now does. It is a big part of what we do, and it is why we pay for ourselves.
Websites that fly
Hand-built, not WordPress templates. They load fast on a phone, rank on Google, and get cited in ChatGPT and Google's AI answers. You own the code.
→06
Automations
The work your team repeats, done for them. At the PPA Tour, the website updates itself from live data, and tour travel and per diems load without a spreadsheet.
Results
Three companies. Three different problems. One engine.
A pro tour, a pro sports club and a sports agency. Each runs a different stack and needs something different.
A pro sports club
In talks30–40%potential savings on a multimillion-dollar tech stack
- Ticketing, CRM, finance and HR data in one place
- Sponsorships sold vs. delivered, recaps written for you
- A better experience for fans and sponsors
A sports agency
Finalizing5 jobs automatedplus a travel engine we're building together
- Decks build themselves; the CRM fills itself
- Inbound leads, website and sponsorship tracking in one HQ
- A sports and corporate travel booking engine
Who we work best with
Our favorite clients have written procedures.
If your team follows a checklist, we can automate a big share of it. Your people get their time back for the work only people can do.
0%40% low end80% high end100%
We have never billed a client we didn't save significant money.
Read
Your procedures, your software bills and where your team's hours go.
Build beside
The new system runs next to your current tools. Nothing switches off on day one.
Switch
A tool goes away only after your team has used the replacement for real and signed off.
Keep the savings
You see the money saved and the hours freed, line by line.
Our work
Case studies, keyword research included.
Each one shows the whole job: the research, the plan, what we built and where the client ranks now.
Cascade RoofingA Utah County roofer, rebuilt without losing a single link.Roofing · Orem, Utah
Monterey Bay Door498 door hardware products online, and a real lead inbox.Commercial Doors · Hollister, California
Osborne Electric & ContractingAn electrician's site grew from 11 to 178 keywords.Electrical Contracting · Bluffdale, Utah
D One BuildersFrom 3 ranking keywords to 87 for a Gilroy builder.General Contracting · Gilroy, California
Veyo Pool ResortPick a campsite on the map. Pay. You're booked.Resort & Recreation · Veyo, Utah
Arena HomesAn ADU builder's site timed to a new Utah law.ADU Builder · Sandy, Utah
From the case studies
Real numbers, with a date on each one.
#1on Google for "swimming pools in st george utah"Veyo Pool · Semrush, 18 Sep 2026
11 → 178keywords ranking in Google's top 100Osborne Electric · Jan to Sep 2026
3 → 87keywords ranking in Google's top 100D One Builders · Jan to Sep 2026
68 of 68old links carried over in a full relaunchCascade Roofing · 16 Sep 2026
We built this playbook for a professional sports league first.
Bryce was the PPA Tour's first employee in 2019 and is President and CMO of Pickleball Inc. today, the company behind the tour. Along the way it raised $225M from Apollo Sports Capital. We run ppatour.com, and we built the tour's company dashboard: every metric, objective and task in one place, with transactions matched to receipts automatically.
Your business is smaller than a national tour. The machine is the same one.
100+PPA Tour events run
1.05Mpeak CBS viewers
$225Mraised by Pickleball Inc. from Apollo Sports Capital
PPA Tour and Pickleball Inc. figures, from Bryce's work there since 2019.
Who we are
Two operators who have grown companies before. Now we do it for yours.
We are not account managers with a bench of freelancers. We are the two people who did the work at Blip Billboards and at the PPA Tour, and we still do the work here.
17×revenue growth at Blip Billboards in the years we ran its marketing and salesBryce led marketing, Josh was VP of Sales
$225Mraised by Pickleball Inc. from Apollo Sports Capital, with Bryce as employee number one, then President and CMOPPA Tour, 2019 to today
#1on Google for "professional pickleball", the site we run for the PPA TourSemrush US, September 2026
- First, together
Blip Billboards
Bryce built and led a marketing team of ten-plus on more than $3M a year in paid spend. Josh was VP of Sales, running the sales and activation teams. Revenue grew seventeen-fold while we were there, and we learned what a company looks like when marketing and sales read from the same numbers.
- Then, separately
A sports league and a wealth firm
Bryce joined the PPA Tour as its first employee and built the business underneath it: projections, tech stack, hiring, structure, and the $225M raise. Josh became Director of Marketing at a federal-benefits wealth management firm, running Salesforce automation and the funnel dashboards behind it.
- Now, together again
Walkthru Labs
We started building for other businesses on the side, and the side became the company. The same two people still write the code, run the ads and answer the phone.
Bryce Morgan
Co-founder · President & CMO, Pickleball Inc.
Employee number one at the PPA Tour in 2019. Ran the tour's marketing, logistics and sales, then built the business underneath it: projections, tech stack, hiring, company structure and the $225M raise from Apollo Sports Capital. Before pickleball he led marketing at Blip Billboards through its 17× run, and relaunched suse.com after the Attachmate acquisition of Novell.
He builds the systems a company runs on. The PPA Tour's dashboard, Jackalope, is his: every ticket, receipt and P&L in one place, feeding a website that updates itself.
Josh Cohen
Co-founder · Sales and systems
VP of Sales at Blip Billboards, where he ran the sales and activation teams while Bryce ran marketing. Then Director of Marketing at a federal-benefits wealth management firm, where he ran Salesforce automation, funnel dashboards and workshop marketing. His specialty is sales-call intelligence: turning real recorded conversations into the playbook that closes the next one.
He also ships production code: a live Stripe Connect marketplace running in a real retail store, waiver and e-sign tooling now folded into Cinch, and the secure-portal architecture behind our financial-services work. His frame for every client: risk × reward × probability.
That's Stanley, our elephant. Six vendors each describe a different part of your business; we measure the whole animal. The long version.
Run a nonprofit? We build 12 websites a year for free.
Free build, free hosting for the first year. Applications are open.
Got a business that runs on procedures?
Text Bryce what you run and what it costs you. He'll tell you what we would cut first. Just want a website checked? The audit is free.